Resume

Summary

Twelve years of in-house experience as a brand and marketing writer

Wrote extensive full-funnel, integrated brand and marketing copy
Increased click-through rates and average order values
Led digital copy at Hyatt Vacation Club until July 2025 (contract end)
Co-developed and managed voice, copy strategy, and style guides
Ensured compliance with federal, state, and industry regulations and laws
Guided peers by copyediting, proofreading, and mentoring
Specialized in conversion-driven subject lines, headlines, CTAs, and UX text
Comfortable using InDesign, WordPress, Figma, GenAI, AP, and more
Tech astute and embraces new tools and technology
Dedicated to self-development, friendly, honest, and highly motivated

Experience

Marriott Vacations Worldwide

Contract Copywriter; January 2022 to July 2025

Partnered with the supervisor on brand and marketing copy in preparation for the 2023 launch of Hyatt Vacation Club under Marriott Vacations Worldwide.

Delivered more than 400 deadline-driven copywriting, editing, and concepting projects
Acted as sole writer and copy expert; met all goals during the supervisor absence
Developed brand voice, copy strategy, and style guides with leaders
Collaborated on concept creation and presentations to stakeholders
Increased email journey CTR (pre-arrival up 19%; halo up 10%) between 2024 and 2025
Crafted event copy for nearly 100 landing pages
Wrote copy for social posts, carousel ads, reels, and stories
Simplified complex product information into easy-to-understand language
Nurtured customers along full-funnel journeys from halo to brand loyalty
Created thoughtful UX and alt-tag copy using WCAG best practices
Aligned copy with FTC, state disclosures, and industry laws\
Earned quarterly contract extensions for nearly four years
Onboarded the new supervisor; mentored, copyedited, and proofread peer work
Assisted visually impaired web users through thoughtful UX and alt-tag copy
Ensured compliance with WCAG standards and FTC and state disclosure requirements

Blair (Bluestem Brands)

Copywriter; October 2013 to January 2022

Joined a creative team of 50 designers, copywriters, producers, and in-house studio photographers.

Helped transition the company to a digital-first strategy, increasing its digital share of sales from 20% to 50% between 2013 and 2015
Developed lifestyle brand voice, copy strategy, and style guides with leaders
Adjusted copy approach to increase email CTR (8%) and AOV (17%) year over year
Led digital and print catalog copy for multiple apparel divisions
Created authentic brand narratives and used SEO best practices to write and optimize new and existing e-commerce product description pages/year
Provided clear UX copy and strong CTAs
Wrote social posts and corresponding blog posts
Named new products and executed trademark searches using TESS/USPTO
Collaborated with the legal team to secure a trademark for bottoms (Neat-Fit® Jeans)
Guided peers by copyediting, proofreading, and mentoring

Skills

Adobe Workfront: project management, resource allocation, and campaign management

Workfront Proof: creative workflows, reviews/approvals for partners and legal team

Adobe InDesign

Microsoft Office (Mac and Windows)

AP Style book, brand voice guidelines, FTC and WCAG compliance requirements

WordPress content management platform

Professional Development

Association of National Advertisers Certifications

Certified ANA Marketing Professional (in progress)

Multicultural Marketing Strategy (2024)

Customer-Centric Marketing (2024)

Art and Science of Brand Building (2024)

Creative Copywriting (2024)

Non-Certificate Training

Generative AI (2024)

Advanced AI Prompt Engineering (2025)

Advanced Email Marketing (2024)

SEO for Everyone (2024)

Social Media for Brand Building (2024)

Education

University of Pittsburgh

Bachelor of Arts | Public Relations, Writing | 2013

Honors included: cum Laude, Sigma Tau Delta International English Honor Society