My Work
Contract Copywriter assigned to Hyatt Vacation Club
January 2022 to July 2025​
Marriott Vacations Worldwide acquired Hyatt Residence Club and Welk Resorts with the intention of merging them into a new brand: Hyatt Vacation Club.
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I was hired to support the transition and help develop brand voice, tone, style guide, and copy strategy.
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After the launch, the copy director extended my contract. I was assigned to lead copy in the digital pod as the subject matter expert. We increased email CTR on pre-arrival journey emails by 19%, and halo journeys by 10%. I assisted with projects in other pods as needed.
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I also collaborated with and supported the writers under Marriott's umbrella (Marriott, Westin, Sheraton, and Vistana). This required frequent pivoting between brands, adjusting for differences in voice, tone, and style guides.
"In every workplace, there are just a handful of people who can always be depended upon to do the right thing and go the extra mile... because it is good for the company, the clients, and their colleagues....
Heidi Ekey is one of those people."
Janet Brindle
Digital Product Manager,
Disney Experiences
Marketing Copywriter
October 2013 to January 2022
Blair is a multimedia retail apparel company. While there, I helped shape the brand voice in menswear, which led to my promotion to womenswear, with similar success.
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​We increased email CTR by 8% and average order value by 17%. It was a fast-paced, high-volume environment, but I was able to meet tight deadlines while consistently elevating the quality of the content.
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In addition to writing copy for print and digital use, I was responsible for creating aspirational outdoor copy, naming products, and securing the Neat-Fit trademark for men's pants and jeans.
"When you find a writer like Heidi, you hire her and never let her go. Heidi’s insatiable curiosity, drive for excellence and ability to deliver stellar copy make her an indispensable member of any creative team..."
Colette Bonavita
Senior Communications Lead
Northwest Bank